What the header adds to a promotion counter
This is a portable counter with an overhead header panel and rear shelving. The header is the reason to choose it over a plain counter: it lifts your name above head height, so the stand can be found from down an aisle rather than only once someone is standing at it.
Rear shelving
The shelving behind the counter face keeps stock, samples, bags and coats out of sight. It sounds minor until the afternoon of a long event, when a tidy stand and one buried in boxes look like two different businesses.
Graphics are optional
The counter can be used with or without printed graphics. The unprinted version suits businesses that already have branding to apply, that rotate several campaigns through one frame, or that need a neutral working counter. Printed graphics make sense where the counter is part of your brand presence rather than furniture.
Two surfaces, two jobs
The header is read from a distance, so a mark and a few words generally suit it. The counter face is read from a metre or two by someone already talking to you, so it can carry a little more. Designing both as if they were the same surface is the usual mistake.
Preparing your artwork and checking the venue
A vector PDF is the preferred format; raster artwork should be supplied at high resolution, built to the final size and to the template provided for this counter, with bleed and safe-area margins as that template sets out. Before ordering, check the organiser's rules and any stand-height limit for your space, as some venues restrict overhead elements.
